CX: A better way to make
Goodbye fail-fast, hello learn-fast. Rapid prototyping is the cornerstone of our methodology, enabling us to develop products faster, testing and continuously improving functionalities as we go. The result is better experiences that benefit your customers every day.
Building on data-driven empathy
Our approach starts with taking a step back. That is, we must first learn more about your business reality, your ambitions and your people. We really mean it when we say it’s a collaborative process.
Design decisions, made collaboratively
The next step is to learn more about the people who are your customers. To engage with them and ask them how they feel, comparing it to the data to better understand their needs, expectations, aspirations. We seek to know and not just presume.
Havas Montréal proposed an efficient and high performance methodology that places innovation at the heart of the experience we could offer our customers.
Vincent Lévesque, Senior Director, UX-UI, National Bank of Canada
Learning at the heart of innovation
We then consolidate our research results to generate useful hypotheses and approaches that can be tested and transformed into guiding design principles. Principles that will ultimately orient the design of your customer experience. We think before we act.
CX, powered by AI
With prototyping, we can keep it light or dive deep. Whether it’s a sketched scenario in a notebook or developing a functional interface to test users and our hypotheses, we want to learn fast in order to move forward fast.