Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of April 11.
Malm, Klippan, Poäng, Billy, IKEA
No matter where you go in the world, it’s hard not to recognize a piece of IKEA furniture in a restaurant or Airbnb rental. The international Swedish retailer has aptly built its reputation in the competitive world of affordable furniture. How did this beloved Scandinavian brand successfully woo so many different consumers all over the globe? Hint: You won’t need an Allen key to figure it out.
→ Read it on Fortune Pocket
Mommy, find me a girlfriend!
Still single? Women continuing to remain a mystery? Time to man up and do what journalist Clay Skipper recommends: let your mom run your love live. Simply install Tinder, select and upload some photos, draft a decent bio and then hand it all over to mama. Arranged marriages may be a thing of the past, but arranged matches are just getting started.
→ Read it on GQ Pocket
Rio 2016
Designing a logo for the Olympic Games is no easy task. It must be creative, but still achieve consensus, integrate local colours, but also include the world… No wonder that the result is often disappointing. In order to avoid past disasters, discover how two design agencies combined forces to develop a strong visual identity for the Olympic Games in Rio. Our verdict? Gold!
→ Read it on 99u Pocket
Etsy, crocheting its way to success
In 2005, Rob Kalin launched the first version of Etsy in a bid to support local artists and provide an alternative to mass market shopping. Ten years later, 24 million consumers are purchasing items from more than 1.6 million vendors. Although it nows trades on the stock exchange, Etsy is not obsessed with profits. How is this online titan upending capitalism without earning a profit?
→ Read it on The Cut Pocket
Accessibility, colours and the web
A well-designed web platform enables all users, including those with disabilities, to have the same online experience as abled users. Software engineer and UX aficionado Nick Babich has written about the importance of accessibility, in particular, the various practices governing the use of accessible colours.
→ Read it on UX Planet Pocket
This week’s favourite thing
Zaha Hadid, the world’s most famous architect, recently died. Discover this woman’s impressive trajectory through the design world with a documentary on the ARTE channel. (French only)
