Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of July 13.
Archie, Betty and Jughead get a makeover
For the first time in 75 years, everyone’s favourite gang at Riverdale High will greet readers with a whole new look. Archie Comics entrusted Mark Waid, an award-winning comic book writer at DC and Marvel, and Fiona Staples, illustrator of the science fiction comic, Saga, with rejuvenating and refreshing the Archie brand for teens. If you’re into nostalgia, get ready for a surprise!
→ Read it on Bloomberg Business Review
How MPL saved healthcare.gov
How do you build an efficient and accessible government website? Discover how a small and talented team of usability experts and developers succeeded where CGI failed, and did so for a fraction of the budget. An inspiring story!
→ Read it on The Atlantic
The ABCs of sponsorship
How to measure the results of a sponsorship campaign? When traditional advertising activities are combined with digital, experiential, social and public relations, it isn’t always easy to get a clear picture. Luckily, Elevent has published a white paper full of reflections, ideas and tips from the start-up.
→ Download it on the Elevent blog
In Vice, we trust
Vice is one of the few media sources that can boast of being popular with Millennials. Journalist Chris Ip has deconstructed the secret of its success as traditional media move into the twilight years.
→ Read it on Columbia Journalism Review
Guten tag Kramer
If you know more than one language, you know that humour, including puns, sarcasm and gags, aren’t easily translatable. The Verge interviewed translator Sabine Sebastian about the challenge of translating Seinfield into German.
→ Read it on The Verge
Book recommendation of the week :
The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business. Putting the accent on what he calls “disruptive technology”, innovation expert Clayton M. Christensen states that businesses that aren’t innovating are at risk in our constantly evolving market. Whether it operates in the electronics industry or retail sales, a successful business with established products will see performance drop if its leaders stubbornly stick to traditional methods.
Read and recommended by Salim Soweif, Project manager, TP1
Happy reading!
– The TP1 team
Image from bloomberg
