Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of March 26th 2018.
Branding lessons from Japanese mascot design
If the Olympics are the biggest sporting competition in the world, then yuru-chara is the world’s biggest spectator sport. Here’s what you can learn from the designers behind these furry, fumbling characters.
→ Read it on 99u Pocket
Versace: The Resurrection
Twenty-one years after her brother’s murder, Donatella Versace has revived the family brand. She tells journalist Luke Leitch about her journey from the darkness to the light.
→ Read it on 1843 Magazine Pocket
How interior design can sell more hamburgers
Can certain interior design features make you hungry for a Big Mac? Luke Battye, a consultant specializing in behavioural economics, explains how a restaurant’s look can sway customers.
→ Read it on Marketwatch Pocket
Can Spotify save itself?
Spotify is the most popular music streaming service in the world… and yet, it can’t seem to make any money. Its investors must now decide whether making money matters at all.
→ Read it on Bloomberg Pocket
Branding you
Before she stopped writing for Clin d’œil magazine, Mitsou Gélinas created a personally branded blog to keep the conversation going with fans. Other local celebrities have since followed suit by creating their own distinct personal brands. Personal branding Quebec-style!
→ Read it on La Presse (In French) Pocket
Why you should be worried about the #deletefacebook movement
#Sponsored
Facebook’s stock value has plummeted by $75 billion. Our Media Planner, Claudia Saraguro, talks about the #deletefacebook movement, which has recently gained momentum thanks to the Cambridge Analytica scandal.
→ Read it on our blog
In your earbuds: L’heure de pointe
Artificial intelligence is already revolutionizing many industries and disrupting our relationship with consumption. Our Creative Technologist, Julien Bigeault, was invited to this French-language radio show to explain how.
→ Listen to it on ICI Radio-Canada Première (In French)
This week’s favourite thing
Does space ever end? Can birds fly in space? How much money do astronauts make? Real NASA astronauts answer the most Googled questions about space.
Image from 99u, by Chris Carlier
