Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of November 30.
Pin-up calendar, 2016-style
Pirelli, the Italian tire manufacturing company, is known for a famous annual pin-up calendar that celebrates the female form. Originally a promotional gift, the Pirelli calendar has become a much-coveted collectible. But the 2016 edition has truly broken the brand’s usual mould: half-dressed models have been replaced with exceptional female role models, all shot by Annie Leibovitz. Adweek explains why this change has modernized the company’s image.
→ Read it on Adweek Pocket
Media in Quebec: Are we missing international opportunities
Following the annual conference of the Fédération professionnelle des journalistes du Québec (FPJQ), journalist Jean-Benoît Nadeau asks what’s holding local media back from reaching out to a global French audience, which is 40 times larger than the Quebec market.
→ Read it on Le Devoir (French only)Pocket
The secret to being a good boss
Kim Scott is a corporate coach in Silicon Valley. Her mission: encourage bosses to be “radically” candid and direct with employees when they have screwed up.
→ Read it on First Round Review Pocket
Death of the video store
Dennis spent 25 years of his life in an industry that no longer exists today: video rentals. A bona-fide witness to how the industry changed, he shares acute observations about video stores and how this cultural phenomenon evolved.
→ Read it on Vox Pocket
Empathy and new technologies
Technology companies cannot exist without developers or sales teams, without marketing professionals and designers. According to communications consultant Sharon Steed, new technology companies are ecosystems, in which everyone must learn how to develop their empathy in order to create a harmonious work environment.
→ Read it on Model View Culture Pocket
Do you have a love-hate relationship with your skin?
#Sponsored
La Roche-Posay and digital agency TP1 have launched a 60-second spot targeting people with sensitive skin.
→ Read it on Infopresse (French only)Pocket
🎄🎁Gift ideas🎁 🎅
Throughout the month of December, the TP1 team will be sharing some original gift ideas for the holiday season.
To keep your loved ones warm, check out these handmade slippers from Port Franc—as pretty as they are comfy. Get the travelling foodies on your list a subscription to Food Trip To. Your better half or BFF will love a luxury fashion item from Deuxième Édition. How about locally made and sustainable baby skin care products from Enamour? There’s also all the music you could ask for from Poulet Neige’s Liste de Noël.
Happy reading!
– The TP1 team
