11/13/2015

Weekend reading list – week of November 9

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of November 9.

Why are all art galleries a white cube?
Your typical art gallery has four white walls and great lighting. But artworks weren’t always presented against such a minimal backdrop. This ambience is a relatively new development, but it quickly became the norm. Why is the white cube the best backdrop for art?
Read it on Hopes & Fears Pocket

RSVP
Journalist Molly McHugh has a few words to say about the latest improvements to the Facebook events feature. Turns out, these changes could help brands beat the social network’s algorithm and boost reach.
Read it on Wired Pocket

Indie radio thriving on the web
Streaming sites, satellite radio, commercial radio. If you want to listen to music online, the options are endless… Yet, many non-profit radio stations with limited means are very creatively leveraging the web to reach bigger audiences all over the world.
Read it on The New York Times Pocket

Thjodhatid: The Burning Man of birding
Iceland is home to 329,000 human inhabitants and some 7-8 million puffins. No surprise then that Icelanders have always venerated this bird! Journalist Brian Kevin guides us through a strange festival called Thjodhatid, which celebrates the Atlantic puffin with fireworks, folk songs, costumed revelers and grand spectacles worthy of the world’s biggest festivals.
Read it on Audubon Pocket

Online advertising in the Ad Blockers era
Ad blocking is showing no sign of slowing down and is actually creating a larger gap between editors and advertisers. Media sources are openly blaming the advertising community for being slow in realizing the scope of this issue. In their opinion, the digital advertising industry desperately needs a reboot.
Read it on Monday Note Pocket

TVA Nouvelles refreshes its online presence
#Sponsored
This week, TVA Nouvelles unveiled a refreshed website and new iOS and Android applications, all designed and built by TP1. The new platforms, featuring innovative interfaces, will help readers get all the latest news in real time.
Read it on Infopresse (French only) Pocket

Reading recommendation of the week :
Exercice de style by Raymond Queneau. Spice up your content with some inspiration from writer Raymond Queneau. This classic tome proposes 99 versions of the same story.

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Read and recommended by Gabriel Allaire, Creative copywriter, TP1

In your earphones :
From playing to punditry. John Madden, Steve Kerr, Pat Summerall… Just a few of the athletes who, after their sports careers ended, became sports commentators. Did their experience in the field make them extraordinary behind the mic?
Listen to it on Intelligent Life Magazine

Happy reading!

– The TP1 team

Image from hopesandfears.com

L'équipe Havas
L'équipe Havas

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Weekend reading list – week of November 2

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