Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of October 24th 2016.
The Tasty recipe
The Tasty recipe is easy and the only ingredients are overhead shots of hands assembling recipes and mad editing skills. The result? Tasty is one of the biggest publishing brands on Facebook and the driving force behind BuzzFeed video. How to explain the success of this strange new content strategy?
→ Read it on Digiday Pocket
What makes an app addictive?
Countless tech companies use studies and data to develop the kind of apps that users will get addicted to. Stanford innovator and psychologist B.J. Fogg has spent considerable time studying the elements of behaviouralism that underlie computer and mobile use. According to Fogg, this user “addiction” being triggered by companies could be revolutionary… or extremely dangerous.
→ Read it on 1843 Magazine Pocket
Self-driving cars, masculinity and an American myth
We’ve all seen this scene before in a movie, music clip or TV ad: a handsome man confidently drives a luxury car along a winding road. It’s an image that represents masculinity, but it’s also an American symbol of freedom. What will happen to that iconic image when driverless cars hit the road?
→ Read it on Select All Pocket
Happy 15th birthday, iPod!
A legend was born fifteen years ago when, during the Apple Music event in October 2001, Steve Jobs officially unveiled the famous iPod. This MP3 player, whether a Classic, Shuffle, Nano or Touch, quickly won over millions of users, only seeing a decrease in popularity with the rise of its successor, the iPhone.
→ Read it on The Verge Pocket
UX applied to digital art
Sandra Rodriguez is a documentary filmmaker and a researcher at MIT’s OpenDocLab. She has written an article for Lab culturel (by Culture pour tous) about the tools and methods that seek to measure how digital art influences the viewer. If these tools can help us make art, why can’t they also help us better understand what the public loves best? Can we truly identify the factors that will guarantee the success or impact of an artwork? More compelling still, can we pre-program the public’s interest and engagement?
→ Read it on Plan culturel numérique (in French) Pocket
In your earbuds: We’re All Talk
The arrival of Pixel, the Google phone, has upended the iPhone empire and the smartphone industry in general. For Gadget Lab Podcast, David Pierce and Michael Calore, Senior Editors at WIRED, shared their views on the future of smartphones post-Pixel and the supporting role that personal assistants will play.
This week’s favourite thing
Did you want to be a chef when you were 6 years old? So did Salvador Dali! If you love the Spanish surrealist painter, then get your apron on! His cookbook, Les diners de Gala, has been reissued just in time for the Holidays. You’ve never seen food styling like this!
