MONTREAL, November 17, 2015 – Following a proposal process, Fromagerie Bel Canada has selected the TP1 agency to handle national digital communications for three key brands, Boursin, Babybel and La Vache qui rit.
“TP1 demonstrated an excellent understanding of the different aspects of our target market and Boursin’s brand positioning,” attests Marie-Ève Robert, Senior Brand Manager, Fromagerie Bel. “This helped the agency distinguish itself when proposing creative solutions and a digital ecosystem that’s truly adapted to the brand. We are extremely pleased to be starting a new and fruitful collaboration with this team of specialists.”
On the agency side, Jan-Nicolas Vanderveken, President of TP1, is equally excited about the agency’s new client. “We are proud to have been given this opportunity to show how our expertise can boost these brands, which are so beloved by Canadians, and to work with a company that understands the importance of digital in a brand strategy.”
The mandate includes defining and executing a digital strategy for three Fromagerie Bel brands. The first fruits of this mandate will be revealed in the coming weeks, with more to follow in 2016.
TP1 will work with agencies Saint-Jacques Vallée Y&R for communications and advertising creative and OMD for media.