In September 2018, Couche-Tard launched a new TV campaign written and produced by Havas Montréal. The two spots featured “good neighbours”, but with a twist.
Knocking on the door of opportunity
To underline the proximity of Couche-Tard stores and the brand’s presence in communities across Quebec, the spots featured neighbours who are helpful, but can’t provide the selection of Couche-Tard.
Highlight the selection of products in Couche-Tard stores without getting too cliché
Copywriting. Art direction. Production.
…if you needed a cup of sugar, you could knock on a neighbour’s door to borrow some? Havas Montréal found a fresh spin on this tradition for their TV ads with the tagline, “Couche-Tard: Just as close as a neighbour, but with more selection”. The campaign targeted a younger audience, more specifically, the audience of the Quebec-based reality show, XOXO, broadcast on TVA.
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