Redefining the client experience

In 2017, National Bank of Canada kicked-off a redesign of its online banking platform for individuals. This effort is a part of the Bank’s ongoing commitment to amplify its digital potential and offer its clients a simpler and more personalized experience.

Exploring the digital potential

This complete redesign was in response to changing client behaviours, the Bank’s evolving ecosystem, increased competition in the online banking industry and the emergence of fintechs.

CHALLENGE

Build a transactional platform that is innovative and that will remain relevant in years to come.

Create engagement

The first step was a strategic reflection process to define the UX pillars for the project. A multi-disciplinary team (National Bank + Havas Montréal) was then built around a shared vision to drive innovation and initiate change.

More than 65 user tests were conducted to ensure that the user experience would truly address the real needs of users throughout the client journey.

EXPERTISE INVOLVED

Strategy. UX/UI. Design. Web development.

ALL FOR INNOVATION

“The new transactional website reflects our desire to give our clients a modern online experience. We are pleased to have collaborated with Havas Montréal, who helped us create a website built on the needs of our users and with plenty of useful tools that will make our clients’ lives easier. The agency implemented an efficient work methodology and consistent integration of innovative technologies for our products.”

– Vincent Lévesque, Senior Director, UX/UI Experience, National Bank

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100°: Building a digital ecosystem for citizens

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