Over the course of four summers, we helped Sloche to position itself as the summer treat for kids 13-17 years old.
Couche-Tard
Renew Sloche’s brand relevancy
The ask
To make sure that Sloche remained everyone’s favourite summer drink, we had to speak to an ever-evolving target market.
Summer 2015
The first conclusion: campaigns from the 90s did not resonate with Generation Z. We had to develop a new platform, new flavour naming and a new campaign to redefine the brand positioning and refresh the retail strategy.
Summer 2016
Looking at how young people liked to consume their Sloche, we created a campaign that featured youth pouring colourful combinations of their favourite summer drink.
Summer 2017
This year’s campaign was based on “what adults tell you not to do.” With Sloche, youth were encouraged to make their own decisions. Two new elements: partnership with LaRonde and an influencer strategy.
Summer 2018
Following a successful first initiative with influencers, the “Slololololoche” campaign was built around influencers and user-generated content. The partnership with LaRonde was also renewed.
Expertise involved
Analytics. Content. Web development. Consumer Experience. Social Media. Strategy. Advertising. UI/UX. Production.
Resultats
2015
150K
views on Youtube
2016
200%
boost in Instagram subscribers
2017
10%
increase in engagement
Let's talk business
Let’s change your brand history… together.
Awards
Créa Prize - 2016
Social Media Campaign
Boomerang - 2015
Social Media Strategy
Strat Prize - 2016
Retailers
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