Weekend reading list – week of April 16, 2018

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of April 16th 2018.

Who’s cashing in on cannabis?
As more regions of North America move towards the legalization of weed, we must not overlook the industry’s racist underbelly and the monster it has been—and continues to be—for so many people of colour and communities.
Read it on Bitch Media Pocket

Weed for moms
We’ve all heard of “wine moms”, mothers who joke about their love for a relaxing glass of cabernet or three. In 2018, we have “weed moms”, mothers who use pot to deal with everything from the daily aches and stresses of motherhood, to postpartum depression and anxiety, to menstrual cramps.
Read it on The Atlantic Pocket

Pot, catwalk star
From Alexander Wang to Jeremy Scott, fashion designers are joining the pro-cannabis movement. The question needs to be asked: With cannabis about to become legal in Canada, will our country become a fashion capital?
Read it on Business of Fashion Pocket

Where do all the stoners work?
When we talk about recreational use, there is no typical consumer of cannabis—everyone is in on the fun. That said, the employees of some industries seem more inclined to partake than others.
Read it on Slate (In French) Pocket

WeedTubers make a living getting stoned
These twenty-something entrepreneurs have capitalized on the legalization of cannabis to become online celebrities. Let’s call them the Cheech and Chong of the digital age…
Read it on The Guardian Pocket

Aunt May shares her “basil” growing tips
Just in time for the unofficial holiday, Havas Montréal is rolling out a new campaign for Mighty Blend, a potting mix ideal for growing cannabis.
Read it on Download

In your earbuds: Periodic Effects
Periodic Effects is a podcast about the science and business of cannabis. Host Wayne Schwind, CEO and Founder of Periodic Edibles, welcomes a variety of guests, including entrepreneurs in the cannabis industry.
Listen to it on iTunes

This week’s favourite thing
The nephew of actress and future princess Meghan Markle has developed a new “royal” strain of pot. In fact, her nephew Tyler Dooley wants to call it “Markle’s Sparkle”. Doooope.

Image from DeviantArt / ArtByCesca


Canadian brands playing catch-up when it comes to digital

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