This week: building cinematic universes, Japanese train stations, answering the phone, Target bets on minimalism and how to succeed in advertising.
Building a successful cinematic universe
With Star Wars empire stumbling and DC’s sputtering, we are seeing just how miraculous the success of the Marvel Cinematic Universe is, both as a financial powerhouse and as a storytelling strategy.
→ Read it on The Ringer
The psychology of Japanese train stations
Japan is known for its sushi, kawaii factor and…public transit. The nation’s famed mastery of rail travel has been aided by some subtle behavioural tricks.
→ Read it on City Lab
Nobody answers the phone anymore
There was a time when receiving phone calls was exciting. Some would even wait anxiously by the telephone. Now, when we do receive calls, nobody answers. What happened?
→ Read it on The Atlantic
Can minimalist design save Target?
Target’s latest attempt to recapture its design credibility is more Muji than Michael Graves. Will consumers bite?
→ Read it on Fast Company
How to succeed in advertising
We have programmatic advertising to thank for the Internet’s wealth—and privacy problems. And we have Right Media to thank for programmatic ads.
→ Read it on NY Mag
Words, spirit, body
#Sponsored
Language has its limits, especially in artistic contexts. Our translator and editor, Julie Houle, explains the connection between the theatrical work Betroffenheit and translating.
→ Read it on Infopresse (In French)
In your earbuds: Personal Best
Each week, comedian Rob Norman and producer Andrew Norton host the Personal Best podcast. Their mission? Help listeners become their best selves, no matter how crazy the solution.
→ Listen to it on CBC
Our favourite thing
Making your way to the beaches of ‘Merica this summer? Eater has your back: browse its complete repertoire of articles on #beachfood—from the best oceanside restaurants to prime beach picnic locations.
Photo: Collider
